A business is really a formalised social structure, or “family” in other words and, like a family, we have our own set of values.
All of our team are taken through intensive training on our core values because we can’t afford to have any bad apples.
The process for developing core values in your business is illuminating and powerful – please feel free to contact us if you need any help doing this for your own business.
Here they are…
1. Be Extraordinary With Amazing Service
At Attwood Digital, we want to amaze people by being extraordinary.
Emotionally connecting with our customers and partners and amazing them by going above and beyond what’s expected from a company at every opportunity is what makes us stand out.
We encourage every member of our team to be extraordinary every day.
Being extraordinary with service and experience, not with discounts or promotions, results in word of mouth which results in happier customers, happier partners, and happier team members.
2. Be Fearless, Look Forward To Change And Keep Optimistic
Part of being in a growing company is that change is constant.
If you are not prepared to deal with constant change, then you probably are not a good fit for a growing company like Attwood Digital.
Change is part of life, and especially part of business life in the 21st Century. It is the companies that adapt and evolve fastest that win the game.
But it is a very human trait to fear change. We tend as people towards stasis, keeping the status quo. If we can break this pattern and view change with optimism, we will improve and grow much more quickly.
Let’s nurture an atmosphere where everyone can realise their ambitions. Let us support our co-workers and celebrate their success.
3. Have Fun And Express Yourself
At Attwood Digital, it’s important to have fun at work!
Life is simply too short to work in a place where you can’t have any fun. We do not want to spend all this time and energy growing only to become a big, boring, corporate machine.
It’s important to us that we can always laugh at ourselves, and each other.
We believe that when people are allowed to breathe and let their unique personalities shine through, it makes the company more innovative as a whole.
We encourage positive craziness.
4. Look Everyone In The Eye With A Firm Handshake
The best way to build trust and faith, the cornerstones of our long-term success, is through open and honest communications.
Strong relationships that are open and honest in all areas – with our customers, our suppliers, our partners, our team members, our managers and directors – are what set us aside from most companies and allow Attwood Digital to achieve much more than without them.
If you can do this, you show that you are a centred and well meaning individual and people are far more likely to do business with you, and Attwood Digital. If you cannot do this, a limp fist with eyes averted says that you are unsure of yourself, your role and Attwood Digital.
A company is a formalised social structure, like a family. The family that plays together stays together. A fundamental part of this is the ability to look everyone in the eye with a firm handshake.
You need to be able to trust that your team-mates are going to perform. Our customers need to be able to trust that we are going to deliver on our promises.
They need to be able to trust that we will make amends if we get it wrong. You need to be able to trust that management will make decisions based on the priority to give the company maximum chances of survival and long-term prosperity.
5. There Are No Problems, Only Solutions
All who work for Attwood Digital are encouraged to not only see problems as opportunities, but to work out the solution to each problem – all problems have solutions, bar none!
We come up against brick walls every day in our working life and in our personal life. Most people see the brick wall and give up. They think it is too hard to scale, too long to walk round, the soil is too solid to dig under. We encourage each other to get over these obstacles and if necessary, bash through them. Whilst we accept that help is sometimes needed to find the solution to problems, those that shine are those that come to Management with the solutions ready prepared.
Linking in to this is how we strongly discourage blame culture. When things go wrong, we admire our colleagues who hold their hands up and say, like George Washington,
“It was I who chopped the cherry tree down”.
6. Make Do And Mend
Attwood Digital has always been about being able to do more with less.
We’re not about spending money for spending’s sake. We are all aware that every penny that the business spends unnecessarily is money that could be reinvested into growth, training and the pursuit of excellence.
We watch cash flow, we pay our suppliers on time, we reuse and recycle wherever possible. We are all aware of the value in a pound and we hate waste.
7. Have Belief And Be Focused
Passion is the fuel that drives us and our company forward.
We all know where Attwood Digital is going; no one is in any doubt about this.
Our leadership is clear and communicates the vision well. So much so that, our belief and determination to get there is embedded in the foundations of our company.
8. Be Humble
While we have grown quickly in the past, we recognise that there are always challenges ahead to tackle.
However good we become, whatever mistakes we make, we are no better or worse than any other person or organisation on this planet. Let’s all remember where we came from and never get cocky.
We have a duty therefore to share the fruits of our success with the less fortunate. Charitable giving is a mainstay of our company and we often take part in fundraising.
9. Be Grateful
All success starts with gratitude.
If we cannot be thankful for what we have now today we do not deserve success in the future. So we encourage Attwood Digital to be grateful for all the small things in their personal and working life.
10. Be Respectful
“R-E-S-P-E-C-T. Find out what it means to me
Aretha Franklin was right! Respect is fundamental in all areas of our business. Respect for each other as colleagues is so important. We are the team, we have to work together and should respect each other to get the best out of everyone.
Respect for customers and suppliers is also completely necessary – without them we would have no business. Respect for our environment, both within the office and the wider environment.
We have invested so much time, money and effort on creating a great environment to work in that we need to respect that everyone should be able to enjoy this without having to clean up after others.