See How Jamie Got a 10,000{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} ROI (Return on Investment) in Our “Land Grab Video Marketing Package”, and decide for yourself whether this could be the best business investment you ever made…

Although Jamie says 1000{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} return in the video, he quickly recalculated that to be 10,000{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} ROI on Facebook:

From the desk of Mark Attwood, Founder AttwoodDigital.com

I’ve been using online video for nearly 10 years now and I can tell you, hands down, it is the most powerful way of increasing traffic, sales and conversions – EVER.

Videos were fundamental in my ability to generate over £40m for one of my own businesses.

If you’ve read my video marketing ebook, you will already know that Cisco predicts that 84{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} of all internet traffic will be from video by 2018.

In a recent survey I did, I found that although 50{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} of my respondents said they were using video, 46.67{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} said they were not bringing in any money and 30{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} said they had “no idea” if they were working or not.

You see, when I started out with videos, there was no real STRATEGY – I just knew I needed to make them.

Initially it was to help out with conversions – which they did amazingly well. Here’s one of the first ones I made for the company I created in 2003, Topskips.com:

That single video alone has had over £100,000 of equivalent traffic in Google Adwords (in fact, it’s had many £10,000s more of traffic because it has been used on so many sites and channels beyond that single YouTube channel).

Originally, this was used on our website just to explain what our skips actually looked like next to a normal (OK, overweight, but average height bloke ie. Me).

I came to call videos like these “Explainer Videos”, but then I realised that YouTube was the second biggest search engine in the world (beaten only by their owner, Google), so I decided to OPTIMISE these videos for my target keywords.

I got ranked all over the place!

Not only were these videos helping me explain my products better, they were now also getting me targeted FREE traffic.

In fact I have obtained over £1m of free traffic from the videos made for my company PAL Hire which cost me no more than £5k in total. That’s a bargain in anyone’s language.

I call these optimised videos “Land Grab Videos” because that’s what they do – grab land on the internet and, when you have a small business, that’s what you need to do – grab as much keyword-land as possible, which is why I also learned that the next most important thing you need to do is SYNDICATE your videos.

What does syndicate mean? Simply uploading to as many channels as possible because, although YouTube is by far the biggest, it’s not the only player in town AND Google loves to list optimised videos on all sorts of channels in it’s listings.

Let’s go back to Jamie and take a look at one of his target keywords, marmoleum floor cleaning Edinburgh

You can do the search yourself to verify this by clicking here:
https://www.google.co.uk/

Jamie has the TOP 6 positions. His customers are simply not going to go anywhere else – which is exactly what can happen to you!

Here’s a message we got form Dayron in Florida on March 23rd 2015, after following the principles I taught him in my online digital marketing course.

 

This is called Market Domination.

Here’s a video explaining how easy it is to get to the top of YouTube for many businesses from part 2 of the free video training from my online digital marketing course

Here’s one of my own Land Grab Videos:

And, just for fun, here’s an example of what I call a Purple Cow Video I made for Topskips.com that’s had over 350,000 views, got to the top of the Youtube music chart in Oct 2008, and added masses of sales to my business simply because it helped us stand out from the crowd (hence “Purple Cow”, from Seth Godin) and emotionally connect with our customers

Here are some examples of other Land Grab videos we’ve done for clients that have massively increased their traffic and conversions:

Home James Morocco Luxury Car Rentals Marrakech

TheGreatProjects.com Volunteer with Animals Abroad:

Party Maroc Party Planners in Marrakech

MakeMeSomethingSpecial.co.uk Personalized Gifts:

Clean and Seal UK:

Purple Rhino Exterior Building Cleaning

Here’s an email we got from Darran from Purple Rhino on 20/12/15:

Yes, that’s right – £3.7m in quotes in 7 months! That’s the power of this strategy. The videos don’t need to be sexy or even get 1000s of views, they just need to do their job – bring you more business opportunities.

Gift Wrapped & Gorgeous:

LS1-BoilerInstallation.co.uk:

BellYardDental.co.uk:

Wrong Fuel in Car Recovery:

Kensington Morocco Luxury Villas for sale Marrakech:

BUT…

Here are the questions I get asked all the time about videos:

1. How long should the videos be?
   This really depends on what the video needs to achieve. I have 40+min instructional videos online that work great for building up trust in my brand, but for Land-Grab videos, no more than 2 minutes is usual. It’s all about grabbing their attention with professional relevant content.
2. What are the key features to include in a video?
   For Land Grab videos it’s about using keywords, then trust-building content with integrity which reflects the truth of your brand and/or business.
3. How often should you put new videos on and archive others?
   If you’re using keyword-optimised videos, you should never archive them whilst they can still be working for you. You should be putting up new videos whenever you discover new converting (GOLD) keywords.
4. Should there be a voiceover?
   Absolutely! Google can “hear” what you’re saying. Not very well, but you can improve what it hears by creating edited transcriptions. Spoken words will often if not always help your videos rank better.
5. How to use videos to assist website SEO?
   Videos help hugely with SEO. Not only do they help you get more traffic from all the search engines, they also help your web pages rank higher and get higher CTRs (Click through Rates) which also helps the rankings for your entire website as CTR is a major ranking factor.
6. Why does it work? Why should I use them?
   Video is already the main source of traffic on the internet, with 85{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} predicted by 2018. If you’re not doing video, you’re not in the game.
7. How effective are videos in converting b2b sales?
   There is no question that b2b sales require high quality professional videos to appeal. We have never produced one that does not have the ability to improve conversions – it’s only a problem when you try to cut corners too much by making substandard videos at home and copying other peoples’ work.
8. Does any product/service work with video?
   We’ve yet to see a product or service that would not work with video. Have you ever seen a product that doesn’t work in real life, on TV or in pictures?
9. Can we change URL of our YouTube videos even if they’ve already been uploaded?
   The URL will not change, but the page title is super-important and should always have your keywords in.
10. Is it worth doing lots of short videos on each product we sell?
    Of course – every product you sell should have it’s own video.
11. How often should you do a new video?
    Whenever you find a new converting keyword, or whenever customer feedback tells you there are better ways you could be showing/describing something.
12. What kind of camera do you need?
    You can make great videos on your smart phone, or any digital camera. The question is, can you write, produce, edit truly professional videos, then optimise and syndicate them all in a couple of weeks?
13. How do I make a video fun enough for others to share it?
    That’s a million dollar question. Making viral videos for your business is a whole other ball game and financially very risky. Land Grab videos are all about getting keyword traffic, which is as bankable as it gets.
14. Where is it best to host them, amazon s3, Youtube etc.?
    For land grab, they should be hosted on every major channel. For SEO on your website, we recommend using a Google Video sitemap. Amazon S3, wistia, Vimeo Pro – they all have pros and cons.
15. Will I be legally liable if I am giving specialist advice?
    Yes – you should make sure that whatever you say is legally sound, especially if you’re in a regulated industry.

So, what’s the solution for a busy business-owner like yourself?

How to get 100 Professional “Land Grab Videos” Fully-Optimised and Syndicated – a complete “done-for-you” service for only £44.99 per video?

It’s a numbers game.

To get the most eyeballs on your business, you ain’t gonna do it with just a handful of videos.

Also, even if you are doing them yourself, the most videos most businesses can manage is a handful a month. That’s fine if you want to wait two years to get ranking everywhere.

That’s why we’ve developed a low cost solution that helps you get domination right away.

This is not to replace anything you’re already doing, but to turbo-charge what you’re already doing.

It’s our “Land-Grab Video Package” and this is what you get:

• Me working personally with you to get the perfect script to maximise your response rates (I’ve been writing converting copy for over 15 years)
• Me working with you to identify the keywords that are going to get you the biggest bang for buck (ie. Those with the most commercial intent that fit your profit margins)
• You will have to spend a couple of hours in our studio in Salford, Manchester where our team of former BBC filmmakers will get the best possible performance out of you
• Our team will complete post-production (editing, music, graphics) to a very high professional finish
• We will then optimise and syndicate your video content across all the major channels on the web.
• A free Skype strategy session with me worth £300 to make sure you know what else you can do with your videos to maximise their effect on your SEO, your email marketing and your conversion rates and profits.

The investment for all production, optimisation and syndication across YouTube, Facebook, Vimeo, Dailymotion and your blog is only £4,499 – there is no VAT and we can offer a monthly payment spread.

To book a Skype call to discuss this with us (no commitment), just fill out this form ASAP:

 

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