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Conversion Rate Optimisation

Increasing your conversion rates will have a profound effect on your profits, if you know how…

When visitors come to your website, you need to maximize the percentage of them that complete your call to action. We know exactly how to do this, and we’ve been doing it since 2005 when the term CRO (conversion rate optimisation) was first bandied around.

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The principles behind CRO can be traced back to the book “Scientific Advertising” by Claude Hopkins, back in 1921!

Back then, the direct mail industry was built on the simple idea that factors such as changing a headline on a sales letter, a picture, the colour of the print, the shape of the envelope and so on, and testing these changes against a control, could lead to incredible increases in response rates and income generated.

The internet woks in just the same way – your landing pages need to be optimized for performance.

Because we’ve been doing this so long, we can usually tell you exactly what changes to make to increase conversions within a few minutes, but remember:

You cannot manage what you don’t measure.

We use a range of tools to record your visitor sessions and run split-tests between different versions of your landing pages.

Most people are blown away when the realize we can watch exactly what visitors to your site do, but the information gained from it is invaluable to enhancing the performance of your business online.

We can go even further – getting feedback from your visitors is essential, evaluating the words they use in the forms they fill out is extremely useful for creating copy that “reflects” back at them using the language we know they like to use, creating a customer journey that leads them to where they want to go – all of this means one thing for you: more money.

To find out what our CRO team can do for your business, just fill out the free consultation form below – we’ll get back to you asap and we’ll send you a free DVD of an internet marketing lecture by our founder, Mark Attwood, at Manchester Metropolitan University, or you can call us on 0161 949 3329.

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