Digital Marketing Services
Digital marketing, done right, is like a slot machine that keeps spitting coins out. For every coin you put in, you should see multiple coins coming out.
As Dickens’ Micawber Principle states:
“Annual income twenty pounds, annual expenditure nineteen pounds nineteen and six, result happiness. Annual income twenty pounds, annual expenditure twenty pounds ought and six, result misery.”
The most exciting aspect of digital marketing is that everything is measureable. If you don’t measure it, you can’t manage it.
In the late 1890s, one of the fathers of modern advertising, John Wanamaker, is attributed with saying:
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John would have loved digital marketing, because now we can easily identify which half is wasted.
That’s why everything we do with the Attwood MethodTM is to build success in from the ground up.
If you’re looking for pay per click management, for example, it’s not as simple as getting maximum CTR (click through rate) and minimum CPC (cost per click), because the fault may be with your landing pages. To produce an effective PPC campaign means also working on the conversion rate (percentage of visitors that respond to your “call to action”) to maximize conversions and minimise customer acquisition costs.
A true digital campaign needs to be holistic – with every aspect considered in its overall effect on your ROI.
To learn more about our services, including search engine optimisation (SEO), pay per click management (PPC), conversion rate optimisation (CRO), video marketing and production, social media marketing (SMM), website design and architecture, infographic marketing our mentoring programmes and our workshops and seminars, please just click on the links below.