Most websites use buttons, so today we’re going to focus on button design. There are lots of ways you can encourage users to click your buttons and increase your conversion rates. The main way is to change the copy on the button, however today I’m focusing on design. Primary and Secondary (Support) Buttons The role […]
Category: Website Design and Architecture
HTML input types are used when designing forms to set what type of data your users can input. However, they aren’t fully utilised by web designers. Sure, we use the occasional type=”password” to hide the characters when people type in their password, but HTML5 has a whole new set of options to make life easier. Let’s take a look…
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Nifty fella, Ben Hunt. He wrote the excellent web design book “Save the Pixel”. We first met a couple of years ago when he had his epiphany about building websites designed to convert higher, rather than just looking splendid.
I’m a big fan of optimising websites for conversion – squeezing as much juice out of the lemon as possible by making changes to website elements based on user behaviour. I found this fascinating piece of research today based on 46 people being “eyetracked” for one hour whilst looking at mock news websites and real […]
I got this question from Mark after my webiner with Rachel Elnaugh last night. The email address supplied by the guy who asked the question didn’t work, so I’m putting it up here in the hope that Mark will read the answer! QUESTION: Name: Mark Enquiry: Hi, I was listening into your webinar last night. […]