Category: Website Design and Architecture

Feb 28, 2013
Designing Call To Action Buttons

Most websites use buttons, so today we’re going to focus on button design. There are lots of ways you can encourage users to click your buttons and increase your conversion rates. The main way is to change the copy on the button, however today I’m focusing on design. Primary and Secondary (Support) Buttons The role […]

Continue Reading

Feb 20, 2013
Web Form Usability Part 2: Form Labels

We look at the four common places to put form labels: Above the field, right aligned, left aligned and inside the field (placeholder text), their advantages and disadvantages, and when’s best to use them.

Continue Reading

Feb 13, 2013
Web Form Usability Part 1: HTML5 Input Types

HTML input types are used when designing forms to set what type of data your users can input. However, they aren’t fully utilised by web designers. Sure, we use the occasional type=”password” to hide the characters when people type in their password, but HTML5 has a whole new set of options to make life easier. Let’s take a look…

Continue Reading

Jul 22, 2011
Web Design Job in Cheadle Hulme, Stockport, Cheshire

Want to join the web development team? Then click here read and apply 🙂

Continue Reading

Dec 07, 2010
Convert!: Designing Web Sites to Increase Traffic and Conversion by Ben Hunt

Nifty fella, Ben Hunt. He wrote the excellent web design book “Save the Pixel”. We first met a couple of years ago when he had his epiphany about building websites designed to convert higher, rather than just looking splendid.

Continue Reading

May 22, 2009
Optimising Websites With Eye Tracking

I’m a big fan of optimising websites for conversion – squeezing as much juice out of the lemon as possible by making changes to website elements based on user behaviour. I found this fascinating piece of research today based on 46 people being “eyetracked” for one hour whilst looking at mock news websites and real […]

Continue Reading

May 13, 2009
Outsourcing website design

I got this question from Mark after my webiner with Rachel Elnaugh last night. The email address supplied by the guy who asked the question didn’t work, so I’m putting it up here in the hope that Mark will read the answer! QUESTION: Name: Mark Enquiry: Hi, I was listening into your webinar last night. […]

Continue Reading