Hopkins was a genius in Direct Marketing, and this book combines not only his seminal work “Scientific Advertising” (where all the principles you need to be successful online are laid bare), but also his fascinating “My Life in Advertising”. Get it. Read it. Make more money.
Category: Recommended Reading
I first met Drayton Bird in October 2008. I have to admit that I didn’t really know much of his work at the time (you can’t know everything!), but I found him to be one of the most engaging, brilliant and fascinating speakers.
Okay, what’s this 1935 publication by a 24 year old guy got to do with internet marketing? Everything. This is a work of pure genius from the man who became the “King of Madison Avenue” and is regarded as the most important figure in the history of marketing. He didn’t even set up Ogilvy & […]
Former Dragons Den judge, Rachel Elnaugh uncovers the moments when she and other business personalities hit crisis point. This contains Rachel’s truthful account of the much-publicised crash of Red Letter Days. She then boldly interviews business celebrities such as Jeffery Archer, Donald Trump, Stelios, Karan Billamoria, the Innocent boys, Ivan Massow and many more, about […]
I watched a video last night of a talk given in April 2008 by Professor Jonathan Zittrain. Prof Zittrain is a compelling speaker and he was talking about the contents of his book “The Future of the Internet and How To Stop It”… I have been pondering where the internet is going for a number […]
If you’ve ever seen me talk live, you will know that one of my opening gags is that you can find all you’ll ever need to know about internet marketing in a book written by Claude Hopkins called “Scientific Advertising”. In 1923. Seriously, this book was first recommended to me by Ken McCarthy and I […]
Some of the most useful books I have ever read on the subject of business and marketing your business are those written by Dan Kennedy. His “Ultimate Marketing Plan” and “No B.S.” range are simply some of the best works you will ever read for transforming your business and the way you view how you […]