Category: Internet Marketing

Sep 20, 2016
Online Marketing Agency

The market for online marketing agencies has been blossoming ever since the internet started.  Most traditional businesses have fully or partially migrated online, now having the possibility to reach an audience that was once untouchable. With this newfound online marketplace, the typical laws of marketing and how to do business have changed to some extent, and many of these […]

Continue Reading

May 11, 2016
Digital Marketing Agency Cheshire

If you are looking for a digital marketing agency in Cheshire, look no further. SEO (search engine optimisation) is crucial for the success of any business in this digital age. It is estimated that around 80% of people use the internet to search for the product or services they want. That means if you get […]

Continue Reading

Nov 05, 2013
Why I chose a .co.uk (or "Everything You Ever Wanted to Know About Choosing a Domain But Were Afraid to Ask")

I got asked to write a post on another blog recently on why I chose a .co.uk for Palhire.co.uk, as part of creating some content that might be useful for budding online entrepreneurs currently thinking about which domain is best for their business.

Continue Reading

Sep 06, 2013
Is this the most important diagram you need to understand for your business?

I find myself drawing this on the flip chart almost every day, especially when I’m dealing with new clients. It is fundamental to understand how this works in internet marketing if you are to pull in more paying customers. I know I’m not going to win any art awards, but can you tell me what […]

Continue Reading

May 09, 2013
Column D for Doom. The spreadsheet column you NEVER want to see…

I was with a prospective client yesterday. We had a nice chit-chat about the whole online thing, during which we discussed his three/four years experience with a large SEO company. He said they’d being “doing SEO” for him and charging £500 a month for it. He also said they’d dropped off a cliff-face in Google […]

Continue Reading

Apr 05, 2013
Webinar: Prosperity 2013 with Rachel Elnaugh: Preview, "The New SEO"

I’ve already posted about Rachel Elnaugh’s Prosperity 2013 event in London, but today I did a webinar with her to share some of the things I will be talking about at the event. It’s about 40 minutes, so won’t eat into your day too much 🙂

Continue Reading

Feb 27, 2013
Native Advertising Explained Infographic

As a follow-up to our ‘So, what is Native Marketing? AdverNativorial?’ blog we thought we’d create an infographic including information on the types of sites/networks that are involved and what to consider before implementing a native advertising strategy. What do you think about the growing popularity of Native Advertising?  

Continue Reading

Feb 19, 2013
So, what is Native Marketing? AdverNativorial?

It seems there is a different form of marketing coming out every week at the moment. The big star of 2012 was Content Marketing. In 2013, it looks like it’s gonna be Native Marketing, currently also going by the name of Native Advertising. So what is it? To me, it is simply content that is […]

Continue Reading

Feb 19, 2013
Google celebrates Nicholas Copernacus' 540th birthday

Quite simply one of the most beautiful Google logo celebrations today celebrating the 540th birthday of the mathematician and astronomer who placed the sun, and not the Earth, at the centre of the Universe, Nicholas Copernacus. Personally, I subscribe to the binary star system theory, but that doesn’t distract from the gorgeousness of this design: […]

Continue Reading

Feb 19, 2013
The Meaning of Colour in Marketing

Colour makes a tremendous difference in all your marketing efforts. It’s no surprise that blue is the No. 1 favourite colour in the world when you consider how happy everyone is to look at a blue sky/blue sea, but what do the other colours mean? We thought we’d put together an infographic showing you some […]

Continue Reading