Category: Bad Marketing

Jan 11, 2016
Reach Local in Administration

Reach Local has gone into administration, and I can’t help wondering why? Maybe it’s because they tried to sell digital marketing services as a commodity? Maybe it’s because they tried to use the same model for every type of local business? Maybe it’s because in the land of the blind the one-eyed man is king, […]

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Aug 02, 2013
Bad Marketing – FAB Lollypop Sticks

FAB have taken the jokes off their lollie sticks, and it’s not funny!

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May 03, 2013
Domain Name Search Engine Registration Scam!

Domain Name Search Engine Renewal? What you have to pay extra to get your domain in the search engine?

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Apr 06, 2013
Bad Marketing: Smirnoff

I’ve got nothing against Smirnoff. In fact, I’ve propped up their share price over the years. But this advert on a bus shelter for their Cranberry and Lime product annoyed me the other day: Can you guess what it is that annoys me about it? It’s the hashtag. I’ve got no problem with twitter either: […]

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Feb 27, 2013
The Internet Tells the Truth About Coke (Allegedly)

I was pleased to find this brilliant video on YouTube this morning which agrees with the points I made in my recent blog about the anti-obesity advert by CocaCola, by creating instant satire by telling the truth about Coke. There are still good reasons to love the internet

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Feb 14, 2013
QR Codes in Digital Marketing – Useful or Useless?

QR (Quick Response) Codes have you seen them? They are a way of providing the end user with more information without the need for them to type in information and ideally used on leaflets/flyers (always use a trackable code then you can measure results) Business cards, magazines and actual products!

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Feb 05, 2013
Inside The Mind Of A Mens Toilet Marketer…

Time was, when I were a lad, that the only form of advertising you got inside a men’s loo (and apologies if this shocks any members of the opposite sex that were not privy to this information) were things like: “Sham 69!” “Thatcher Out!” and “Blowjobs? Meet Blowjob Bob here Fridays at 4.45pm” Most of […]

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Jan 21, 2013
Bad Marketing: Coca Cola’s new anti-obesity advert

I’m not going to beat around the bush here: Coca Cola to me epitomizes everything that is wrong with the world. Their new advert, which purports to be “anti-obesity” can be seen here:

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