Google Images Now Include Retail Ads
Google has done it again with changing up the internet game! Earlier this week, Google announced that it would start to include retail advertisements with local inventory features into its Image Search. The new feature comes as a response to the 30 percent growth that mobile shopping searches have had in the past year. Also, they determined that a third of all online research purchases in the U.S. now happen on mobile devices.
The search engine giant might be making this official now but they have been testing the ads with a variety of brands for a few months to determine its potential. The ads will appear next to related products photos in Google Images which will allow curious users/potential shoppers to click on images that direct to a retailer’s website.
The top questions Google Images users ask us are ‘What’s the price of this?’ and ‘Where can I buy it?.’ Also the total searches that include a store name, a zip code or a phrase like “near me” have doubled in the past year. This new development will help local businesses display what inventory they have so people in their in area can place orders and select “buy online pick up in store” so they will go to them directly.
As someone who likes to support local business, I’m pretty excited about this news. What are your thoughts? Leave them in the comment section below.