Top 8 Digital Marketing Products of 2016

Traditionally, businesses have depended on automated marketing software tools as part of their marketing strategies. Today, there has been a major move towards a competitive marketing environment with hundreds of tools to choose from.
According to Scott Brinker, from Chief MarTec blog, there are now about 3,500 marketing technology products are available – an 87% increase over 2015’s 2,000 products.
So on that note, we wanted to give you the Top 8 Digital Marketing Products of 2016.
1.) Make Your Content Mobile-First
Today more Google searches take place on mobile devices than a desktops. Therefore, you should be optimizing your website to be mobile-friendly. Your site should be able to load and function easily because people will move off your site if it takes longer than 3 seconds.
2.) Google AdWords
Using AdWords is absolutely essential to your digital marketing strategy.  With this you can find your “golden” keywords, by that we mean your converting keywords- the ones that are already proven make you money.
3.) Google Analytics 
Google Analytics lets you measure and analyze  the traffic, sales, and conversions on your website.  You need to know where your visitors are coming from if you’re targeting a specific market,  what keywords people type into search engines to get to your website, how they found your site (direct link, referral, or social media for example) and what web browsers they are using.
4.) Create Video Content
Currently close to 60% of all online content are videos. It is estimated that by 2018, that will continue to grow to over 80%.  So naturally, putting in the work into making videos will enhance your online presence.
5.) Track Keywords Campaigns With Moz
Moz lets compare competitive metrics, such as domain authority and search visibility compared to your competitors in your industry. You can also find issues that could be negatively affecting your SEO efforts with Crawl Diagnostics.
6.) Email Marketing- The Money is in the List!
If you don’t have your own mailing list, then you don’t own your business.  Don’t have one yet? start collecting email addresses with an opt-in email to every contact you have had through email. With a large email list and constantly improving the quality of the content in your emails are then you will  a dedicated customer base for free.
7.) Make Your Own Unique Meme With Canva
This is amazing for making your own image content. It has a library of more than 1 million stock photographs, graphic elements and fonts, making it incredibly easy to use.
8.) Outreach Within Your Industry
Contribute well-written content on well-known websites in order to become an expert in your field. You can also promote drive referral traffic back to your site from readers, who are interested on your input on a subject.

The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.
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