The sheer power of syndicated content for market domination
When it comes to creating content for the web, we follow a simple process at Attwood Digital. Firstly, we find all the keywords with commercial intent, then we optimise and syndicate unique images for those keywords, then we create, optimise and syndicate videos, then we create optimised blog posts and landing pages with high quality unique content that beats the Flesch-Kincaid readability score of whoever is in position one using this tool
Then we build links from authority websites to the content we want to rank higher, ensuring we do not transgress any of the Google Panda algorithm rules (and yes, links are still important and always will be).
We don’t always need to go to these lengths, and we make a judgement call on each keyword, because some markets are really easy to get total domination in.
Take a look at this example for our client Purple Rhino. They are taking up so much space on page 1 I couldn’t fit all of their listings onto the screen shot.
You can check the search for yourself here: https://www.google.co.uk/#q=cladding+restoration+ashford
If you want cladding restoration in Ashford, Kent, where else are you going to go?
And this is really the best way of explaining the power of syndication.
Just look at these listings. Vimeo is at No.1, YouTube at 2 & 3, Dailymotion at no. 4 &5.
Their actual website doesn’t even get in until no. 6!
Add in their Adwords advert and their local business listing, and they’ve got 8 out of the 21 available links on page 1 of Google. That’s 38{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} of that market.
Imagine if you took up 38{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} of the content in your industry’s trade magazine. That’s a lot.
You can do this yourself, or you can get it supercharged with our Land Grab Video Package.
I once illustrated a similar case study for a different client at a talk I did in London in 2014. I had fun with the audience by giving them this unconventional, but entirely brilliant warm-up I’d learned from the fantastic John C Parkin:
Most of the people in the room enjoyed my talk, but I remember one woman, who worked in the public sector, getting very cross with me because Google allowed us to dominate page 1 like this.
She ended up walking out, and I was glad she left because I couldn’t get any sense out of her.
You see, we are in business. Being in business means getting the maximum amount of traffic available on the web and then converting that traffic into sales.
It’s pretty simple.
It’s how we regularly achieve 400{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a}, 800{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} and 1000+{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} growth for our clients in usually less than 12 months.
And I do not see the search engines as some benevolent creatures with our best interests at heart. I see them as a tool which we can use effectively and to devastating effect in some cases, to build our businesses, our incomes and help give us the life that we deserve.
Obviously I’m painting a simplistic view of how we actually do our work because I don’t want to give all our trade secrets away, but when you can get a jump in search visibility from 0.36{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} on March 7th to 9.43{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} on March 21st like this:
That’s 2619{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} growth in 14 days!
Search visibility is the estimated number of clicks based on keyword rankings.
This is what great SEO can do for your business and this particular website has been going through our ultimate digital marketing strategy – a strategy I’ve perfected over 20 years of working on the web, and something only our premium clients experience.
In terms of ROI, there is nothing better than experiencing this kind of titanic growth and market domination.
Get free video training which explains our process here: http://technophobes.eim.academy
Contact us today if you want a truly expert review of your web marketing.
Or not.
No pressure 🙂
