Toxic Links and How to Remove Them : Part 1
With all the updates going on last year in Google’s algorithms, not many of us escaped a huge slap from the search engine giant. And while watching your domain slide down the rankings has no doubt been a bit of a bitter pill to swallow, there is little point arguing with the logic. Fact is, boosting your site’s rankings by buying spammy links and spinning articles was only ever going to be a short term strategy. If we had only spent all that energy on money on earning links instead of creating them, things might have been so different.
That said, we have all now learnt out lessons, are much chastened and are totally focussed on generating quality content to enhance the user experience. Aren’t we? And it isn’t all bad news. There are things we can do about the wrist slapping. Here I present 3 videos which demonstrate a step by step approach to getting rid of Google’s euphemistically named ‘manual actions’ (read ‘punch in the stomach’).
In the first video, I take you through how to discover what your link profile is and how much of that is ‘toxic’ i.e. responsible for all this mess in the first place: