CRO Case Study – How We Achieved a 500%+ Increase in Lead Conversions

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One of the best ways of learning how to optimise web pages for maximum conversions (leads, sales etc.) is to see how other people have done it.
In this 35-minute video, I walk you through the ten year history of one of our websites to show you how it has changed over time, what we tested and how we managed to get the lead conversion rate up to such an extent that it negated the 600{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a}+ increase in Google’s PPC cost-per-click in the same time frame (in this market the CPC in 2003 was 17p, today it’s £1.30).
I also show you how to reverse engineer any of your competitiors by spying on their website changes over time, and how to start seeing web pages in terms of their “elements” rather than in terms of how pretty you think it is (something you need to *stop* doing 🙂
This is a real-time video using emotional logic and colourful language, because that’s the way I talk on stage. It may not be as structured as the boring classroom style you might be used to, but it’s how we roll at Attwood Digital – if it ain’t fun (whilst also being educational), what’s the point?
As always, feel free to rate the video and leave feedback – it’s how we improve. Thanks!

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Mark

The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.