Do You Know What Your Backlink Profile Looks Like?

Two key things we look at when analysing websites for our clients (and, more importantly, their competitors) are their backlink profiles.
It’s great knowing what backlinks you or your competitors have, but even better if you can look at the profiles in terms of the TYPES of links and the ANCHOR TEXT profile, like this:
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This is important if you’ve ever had any link building done for you by a 3rd Party (or even if you’ve done it yourself using now out-of-date ideas), because if your backlink profile looks unnatural, chances are you are going to be (if you haven’t been already) penalised by Google.
What does “unnatural” mean? Well it’s really about common sense. If you’ve got 50{4d2303c3d7018ed3e1a955ec2105d2bcecc5b881e14ee890535c5ae577f46e7a} of your backlinks all using the same keyword anchor text, then it stand to reason that this is the result of over-optimising – a term that can legitimately be used after all the Panda and Penguin shenanigans of 2012.
If you don’t know what your profile looks like, you can’t do much about making it better, can you?
If you’d like us to do an analysis of your site for free, just contact us today and we’ll normally be able to get your report back to you within 4 working hours.

The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.
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