The Meaning of Colour in Marketing
Colour makes a tremendous difference in all your marketing efforts. It’s no surprise that blue is the No. 1 favourite colour in the world when you consider how happy everyone is to look at a blue sky/blue sea, but what do the other colours mean? We thought we’d put together an infographic showing you some of the major colours and their meaning (we recently changed a red website to blue to measure the conversion rate increase. Blue won).

February 19, 2013
Really interesting article – rethinks colour scheme
February 19, 2013
So should my website be blue & Yellow (sun and Sky) like every other Travel Website? Have I been alternative and detrimental as usual?
February 23, 2013
As always the answer is – test it. Run a simple A/B split test in google website optimiser or, as it’s now known, Content Experiments in analytics: https://accounts.google.com/ServiceLogin?hl=en&service=websiteoptimizer&continue=https%3A%2F%2Fwww.google.com%2Fanalytics%2Fsiteopt%2F%3Fet%3Dreset%26hl%3Den.
“Website Optimizer has been integrated with Google Analytics as Content Experiments. To use Content Experiments, sign in to Analytics, open Standard Reporting, and in the Content section, click Experiments.
On August 1, 2012, Website Optimizer will no longer be available as a standalone product. From that date forward, you can use Content Experiments to test your site content.”
February 19, 2013
Thanks for sumarising/clarifying this – really helpful!