Feb 19, 2013

The Meaning of Colour in Marketing

Colour makes a tremendous difference in all your marketing efforts. It’s no surprise that blue is the No. 1 favourite colour in the world when you consider how happy everyone is to look at a blue sky/blue sea, but what do the other colours mean? We thought we’d put together an infographic showing you some of the major colours and their meaning (we recently changed a red website to blue to measure the conversion rate increase. Blue won).

Which colour represents your brand best?
Which colour represents your brand best?

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Mark
The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.
4 comments
  1. Bren
    February 19, 2013

    Really interesting article – rethinks colour scheme

    Reply
  2. Martin
    February 19, 2013

    So should my website be blue & Yellow (sun and Sky) like every other Travel Website? Have I been alternative and detrimental as usual?

    Reply
    1. Mark
      February 23, 2013

      As always the answer is – test it. Run a simple A/B split test in google website optimiser or, as it’s now known, Content Experiments in analytics: https://accounts.google.com/ServiceLogin?hl=en&service=websiteoptimizer&continue=https%3A%2F%2Fwww.google.com%2Fanalytics%2Fsiteopt%2F%3Fet%3Dreset%26hl%3Den.
      “Website Optimizer has been integrated with Google Analytics as Content Experiments. To use Content Experiments, sign in to Analytics, open Standard Reporting, and in the Content section, click Experiments.
      On August 1, 2012, Website Optimizer will no longer be available as a standalone product. From that date forward, you can use Content Experiments to test your site content.”

      Reply
  3. Natalie Hannaford
    February 19, 2013

    Thanks for sumarising/clarifying this – really helpful!

    Reply
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