SEO is still being ignored!

“SEO still being ignored” – is this a mistakenly re-published old blog post from 2004?!
Some amazing statistics have been reported in recent weeks, showing that most of the online marketing money is still being spent on PPC rather than on SEO.

If SEO were a cheerleader
PPC gets all the attention...

Total pay per click spend between Google and Bing (the big two now that Yahoo has been absorbed by Bing) for 2010 is estimated at around $20billion.
According to analysts, that $20billion targets about 15% of all clicks.
But SEO, which targets the other 85% of clicks, is estimated to attract only $2billion. i.e. organic traffic, which makes up 85% of the search market, is 10 times less targeted than paid search traffic.
Yes – there are of course reasons for focusing on PPC – instant hits of traffic without the leg work needed for SEO perhaps the most obvious one.
But given the comparative size of the organic search market, and the much weaker level of competition – is it time you took some time out to really get your SEO strategy right?
The return on investment will be worth it.

The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.
  1. It’s true!
    People are lazy (well, the masses are – entrepreneur’s cannot afford to be!)
    I’ve tried PPC with Google with optimised landing pages and it is still soooo expensive I’ve had to turn it back off again.
    Currently building my SEO instead – takes time but it’s working.
    (PS I have a number of sites)

  2. Never was a truer word spoken, I concentrate solely on SEO now and have seen my site rise to the top of the Google rankings for my main keywords. I am working on and watching my site climb the rankings for several other keywords and it’s all based on your SEO info.
    cheers & all the best for the new year

  3. Thanks Nick. I wish you and all the readers of this blog all the very best for 2011.
    The tides are turning!

  4. There are still some areas where PPC rules such as the debt and money lending circles, no chance of an organic listing and the high prices these companies can afford to pay can distort the figures.

    1. True Steve, to a point. It doesn’t matter what industry you are in, if you want to add value to your business, there are still gazillions of opportunities with smart SEO, even in the debt and loans industry. I actually built a site in the loans market 5 years ago knowing that it would take a long time to build up credible SEO. It now outranks some of the major banks for fat keywords, and they’ve got monstrous budgets!

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