SEO is still being ignored!
“SEO still being ignored” – is this a mistakenly re-published old blog post from 2004?!
Some amazing statistics have been reported in recent weeks, showing that most of the online marketing money is still being spent on PPC rather than on SEO.
Total pay per click spend between Google and Bing (the big two now that Yahoo has been absorbed by Bing) for 2010 is estimated at around $20billion.
According to analysts, that $20billion targets about 15% of all clicks.
But SEO, which targets the other 85% of clicks, is estimated to attract only $2billion. i.e. organic traffic, which makes up 85% of the search market, is 10 times less targeted than paid search traffic.
Yes – there are of course reasons for focusing on PPC – instant hits of traffic without the leg work needed for SEO perhaps the most obvious one.
But given the comparative size of the organic search market, and the much weaker level of competition – is it time you took some time out to really get your SEO strategy right?
The return on investment will be worth it.