Telling a story in your videos to make more sales
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This is an example from our video marketing seminar in November of how to think about using video to tell a story, to engage with your viewers more powerfully than just trying to sell them something.
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This is an example from our video marketing seminar in November of how to think about using video to tell a story, to engage with your viewers more powerfully than just trying to sell them something.
In this case study, inner circle member Rebecca Dakin wants to get across what not to do on a date in order to help her sell her dating advice for men. It’s a rough draft – we storyboarded it in ten minutes, shot it on the hoof and used me as the guinea pig boyfriend complete with awful moustache (it was for charity folks) and terrible acting, but you should be able to see how we got across the idea that this man just wants to talk about himself, has rubbish table manners and is boring the woman to death. Much more compelling than just saying “buy my stuff”, and hopefully a little amusing (and therefore connecting with the audience).
It is a very good exercise for you to think about how you can tell stories to get across what problems your business actually solves. It is an advanced form of sales copy, scripting a video like this, and moves you up into the level of advertising on TV (which is full of stories – remember Gold Blend in the 80s?)
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