Convert!: Designing Web Sites to Increase Traffic and Conversion by Ben Hunt
Nifty fella, Ben Hunt. He wrote the excellent web design book “Save the Pixel”. We first met a couple of years ago when he had his epiphany about building websites designed to convert higher, rather than just looking splendid. We share a love of internet marketing, English comedy and a plethora of children. He was a guest speaker at my Art of Blogging seminar in 2009 and he was brilliant. A lovelier man you could not wish to meet.
I have been following his progress with this book since he got commissioned to write it. Ben is extremely thorough and very entertaining. I haven’t read the book yet, but I have seen a few preview chapters. Bottom line: if you have any interest in IM, treat yerself this Christmas and get it.
Only question I’ve got for Ben now is why he styled the title after a 1980s musical. “Convert!” reminds me of the excellent parody “Elephant!” – the musical version of the Elephant Man in the underated film, The Tall Guy with Jeff Goldblum and Emma Thompson. In fact, here’s a clip to amuse you (and Ben)…