Convert!: Designing Web Sites to Increase Traffic and Conversion by Ben Hunt
Nifty fella, Ben Hunt. He wrote the excellent web design book “Save the Pixel”. We first met a couple of years ago when he had his epiphany about building websites designed to convert higher, rather than just looking splendid. We share a love of internet marketing, English comedy and a plethora of children. He was a guest speaker at my Art of Blogging seminar in 2009 and he was brilliant. A lovelier man you could not wish to meet.
I have been following his progress with this book since he got commissioned to write it. Ben is extremely thorough and very entertaining. I haven’t read the book yet, but I have seen a few preview chapters. Bottom line: if you have any interest in IM, treat yerself this Christmas and get it.
Only question I’ve got for Ben now is why he styled the title after a 1980s musical. “Convert!” reminds me of the excellent parody “Elephant!” – the musical version of the Elephant Man in the underated film, The Tall Guy with Jeff Goldblum and Emma Thompson. In fact, here’s a clip to amuse you (and Ben)…
December 10, 2010
Fantastic.
I bought “Save the Pixel” as a pdf/ebook – then forked out £49 to get it printed and bound.
Why? Because it was that good!
He recently released a 2nd Edition (thicker – needing 2 books bound) and it cost me £100 to get printed
Staples and colour copies (grrrr)
Eeeekkk but again it was worth every penny!
I say buy this book and lucky us that the “knowledge” is now so much easier/cost effective
Buy.. buy..buy!
Ben & Mark you both rule!
GBurgess
http://www.pow-new-media.com
P.S Mark when are you writing one?
December 10, 2010
Haha! When I’ve got 37 seconds to cram one in. Five kids slows you down Glenn, believe me 🙂