Convert!: Designing Web Sites to Increase Traffic and Conversion by Ben Hunt

Nifty fella, Ben Hunt. He wrote the excellent web design book “Save the Pixel”. We first met a couple of years ago when he had his epiphany about building websites designed to convert higher, rather than just looking splendid. We share a love of internet marketing, English comedy and a plethora of children. He was a guest speaker at my Art of Blogging seminar in 2009 and he was brilliant. A lovelier man you could not wish to meet.
I have been following his progress with this book since he got commissioned to write it. Ben is extremely thorough and very entertaining. I haven’t read the book yet, but I have seen a few preview chapters. Bottom line: if you have any interest in IM, treat yerself this Christmas and get it.
Only question I’ve got for Ben now is why he styled the title after a 1980s musical. “Convert!” reminds me of the excellent parody “Elephant!” – the musical version of the Elephant Man in the underated film, The Tall Guy with Jeff Goldblum and Emma Thompson. In fact, here’s a clip to amuse you (and Ben)…

Mark

The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.