Free Report: The Really Useful Trade Show and Exhibition Marketing Guide

“If I See Another Business Card Prize Draw For A Bottle Of Champagne, I’m Gonna Scream!”

A Special Free Report for Business Owners on How to Maximise Your Exposure & Profits From Exhibiting at Trade Shows and Exhibitions by Using Online Marketing and Social Media Techniques, by Mark Attwood.

As the title of this report suggests, I really don’t like it when people just do what everyone else does because they haven’t the wit to think of doing something different.
Which is the problem with 97.3% of business owners (that’s a made-up statistic, but I believe it makes my point nicely. Twenty years ago it would have been good enough to say 99%, but those days are now gone).
Does this mean I have contempt for business owners?
The polar opposite.
What I am suggesting is that we now live in an era where one dominant factor is making it harder and harder to make a sale.
Noise.
We are bombarded with noise wherever we go. It’s sensory overload on an unprecedented scale in the 21st Century. I can’t even pee in a service station without being sold the latest insurance with some lame penis-related joke.
And what happens to human beings when we become overloaded with noise?
We become deaf. Literally.
If that noise is other businesses marketing messages, where does that leave yours?
Lost.
Falling on deaf ears.
In light of this, do you think that the brilliant exhibition marketing strategy of putting up a bucket on a table and offering a chance to win a bottle of cheap plonk to whoever throws their business card in is the best way to maximize your profits from taking three to five days out of your precious life on this Earth to get severe cramp in your feet thrusting your leaflets under the noses of anyone that passes by and talking the ears of a donkey about how great your product or service is (while they’re thinking about what to have for dinner, last night’s TV or how much they fancy the person on the next stand. Keep talking, keep talking…)
No.
Even if you do collect those business cards, how many of you actually have a strategy for following them up?
Tell the truth now 🙂
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So this is a simple, very low cost list of things you can do or at least think about doing to help make any show or exhibition you take a stand at make you MUCH more profits. I hope you find it useful…
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Mark
The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.
6 comments
  1. Grabbing attention at trade shows is one of the hardest things to do, but I heard that a visually appealing light box can help attract people.

    Reply
    1. That’s a cheeky SEO link Dave, but I’ve let this one through because I like your light boxes. Anyone tried them in the UK?

      Reply
  2. Hmm, I think I can predict ONE of those low-cost methods even before I receive the report because that is how I got to hear about you Mark in the first place. Maybe sometime soon over a pint of beer I’ll reveal exactly which method reigned me in!
    Look forward to reading it,
    Eve.

    Reply
    1. And I look forward to having that beer too Eve!

      Reply
  3. And it’s precisely because of the “noise” the vast majority of marketing never makes a profitable impact.
    cheers
    Mark

    Reply
    1. Absolutely Mark! Thank you.

      Reply
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