Free Report: The Really Useful Trade Show and Exhibition Marketing Guide
“If I See Another Business Card Prize Draw For A Bottle Of Champagne, I’m Gonna Scream!”
A Special Free Report for Business Owners on How to Maximise Your Exposure & Profits From Exhibiting at Trade Shows and Exhibitions by Using Online Marketing and Social Media Techniques, by Mark Attwood.
As the title of this report suggests, I really don’t like it when people just do what everyone else does because they haven’t the wit to think of doing something different.
Which is the problem with 97.3% of business owners (that’s a made-up statistic, but I believe it makes my point nicely. Twenty years ago it would have been good enough to say 99%, but those days are now gone).
Does this mean I have contempt for business owners?
The polar opposite.
What I am suggesting is that we now live in an era where one dominant factor is making it harder and harder to make a sale.
We are bombarded with noise wherever we go. It’s sensory overload on an unprecedented scale in the 21st Century. I can’t even pee in a service station without being sold the latest insurance with some lame penis-related joke.
And what happens to human beings when we become overloaded with noise?
We become deaf. Literally.
If that noise is other businesses marketing messages, where does that leave yours?
Falling on deaf ears.
In light of this, do you think that the brilliant exhibition marketing strategy of putting up a bucket on a table and offering a chance to win a bottle of cheap plonk to whoever throws their business card in is the best way to maximize your profits from taking three to five days out of your precious life on this Earth to get severe cramp in your feet thrusting your leaflets under the noses of anyone that passes by and talking the ears of a donkey about how great your product or service is (while they’re thinking about what to have for dinner, last night’s TV or how much they fancy the person on the next stand. Keep talking, keep talking…)
Even if you do collect those business cards, how many of you actually have a strategy for following them up?
Tell the truth now 🙂
So this is a simple, very low cost list of things you can do or at least think about doing to help make any show or exhibition you take a stand at make you MUCH more profits. I hope you find it useful…