Blink by Malcolm Gladwell

This is a fascinating book all about those moments when we know something without knowing why. Gladwell shows us how a snap judgement can be far more effective than a cautious decision.
When trying to get into the mind of the customer, I find reading books like this invaluable. It is part of why I believe the “intention” of what you write in sales copy is so important. This is why one should never use fake testimonials, or lie about what a product or service is going to do for a customer. Apart from being immoral (although profoundly common), I think things like this reduce conversion rates because, even when reading pixels on a screen, people instinctively know if something is good or not (this doesn’t mean they act on this instinct though!).
Well worth a few hours of your time…

The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.
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