Increase Conversions By Watching Their Behaviour on Your Site

One thing that is really powerful in internet marketing is the ability to see exactly who your site visitors are, where they came from (IP addresses), which keywords they used to get to your site, how long they spent on your site, where they navigated to on your site, which keywords led to a sale, or a sign up, or a phone call.
All of this data is powerful in determining what to change or focus on in order to increase conversion rates. Most of it can be found using Google Analytics, although I prefer Hitslink.
Even better is this tool from Clicktale. This simple application allows you to record visitor sessions on your site, view them as video, learn from them.
It also aggregates these recordings so you can get a “heat map” of where people went, where they tried to click, where they hovered – all incredible data that you can use to move things around on your site to make is more slippy. I’m recording you reading this right now!

I highly recommend you take a look at this software – they do a free trial:

The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.
  1. You’re the ‘big brother’ I always wanted!

  2. I like the video feature. Graphs creep me out!
    Think I might try this out.

    1. Hi Julie
      I tried it out for a week before committing to anything. It gets a bit addictive, but once you get over the freakiness of spying on people the insights are amazing.

  3. Can these tools be used alongside a “live chat” facility to contact visitors before they quit your site?

    1. Hi Alex
      Absolutely. Live chat is embedded into your site, ClickTale simply records what your visitors do when they’re on your site.

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