Oct 28, 2009

What an Extraordinary Waste of Money by Yahoo!

Yahoo will soon be out of business with this kind of crap
Yahoo will soon be out of business with this kind of crap

No call to action.
No benefit.
No feature.
No web address.
No response mechanism.
No sense whatsoever.
Who are the biggest idiots here? The “creative” agency that dreamed this shit up, or the Yahoo! employee that commissioned it?

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Mark
The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.
12 comments
  1. pasha
    October 28, 2009

    hello. I think it was on this big board used the trademark and branding, plus this is in fact not only advertising Yahoo!

    Reply
  2. Peter Coles
    October 28, 2009

    I’m with Mark or so far out of the target market that I’m incapable of getting it. It says absolutely nothing to me. If it’s not only advertising Yahoo! what else is it advertising … … space invaders?

    Reply
  3. jump2it
    October 29, 2009

    Sometimes a very sutble advertising approach can be effective if it is, for example, funny enough to be remembered. Having said that the design of this advert is pretty poor and I’m inclined to agree that it’s money down the drain as far as Yahoo! is concerned.

    Reply
  4. Rezbi
    October 30, 2009

    Mark,
    Everything you said… and the models are ugly.
    D’you think Yahoo cut their marketing budget…
    … or the advertising company kept it all?

    Reply
    1. admin
      October 31, 2009

      I think the only ones who will make any money out of this campaign are the agency and the media providers.

      Reply
  5. Mark Pocock
    November 2, 2009

    Great curiousity arousing/benefit headline…NOT!
    Wonder how much the agency bills Yahoo
    for that crap.

    Reply
    1. admin
      November 2, 2009

      I’ve read the whole campaign is $100m!
      When I think of all the websites I could build for that….

      Reply
  6. Tom Silver
    November 2, 2009

    Thanks for providing great content on this
    your site Mark. It’s very generous of you to
    share your expertise.
    regards
    Tom

    Reply
    1. admin
      November 2, 2009

      Not really expertise, just my opinion. A right one, but still just an opinion 🙂

      Reply
  7. Ryan Isra
    November 4, 2009

    Aye! I agree.
    It’s nothing but waste much money.

    Reply
  8. clavier arabe
    November 5, 2009

    I’m with Mark or so far out of the target market that I’m incapable of getting it. It says absolutely nothing to me. If it’s not only advertising Yahoo! what else is it advertising … … space invaders?.

    Reply
  9. Rezbi
    November 18, 2009

    “$100m!?”
    Tell me that’s a mistake… please.
    Imagine all the Spider Man comics I could get with that.

    Reply
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