How Bing is Making Tweet Searches More Relevant
Okay, real time search is just that: searches organized chronologically. That’s what Twitter Search does.
But now Bing has tried to rank twitter searches in order of “relevancy”, with the relevancy factor being how many followers a twitter account has. It does this with a “Best Match” option.
Take a look at their Beta version of this here if you live in the US: Bing Twitter Search. It’s not available in the UK yet, but you can use a proxy server to give you a US IP address for free using Hotspot Shield – easy peasy. (Note: HotSpotShield does have an annoying advert at the top of every page you surf, but it serves the purpose).
This is because Microsoft, who own Bing, have done deals with both Facebook and Twitter, which points to the mainstreaming of Social Media, and will have profound effects on anyone wanting to rank in the SERPs. We know that Google is doing something with Twitter and is in talks with Facebook, the results of which will affect us all.
Bing say: “If someone has a lot of followers, his/her Tweet may get ranked higher. If a tweet is exactly the same as other Tweets, it will get ranked lower.”
So what does this mean for someone who has just got on Twitter, has something very important to say, but has no weight because they’ve not got enough followers yet?
Very interesting for SEO.
My thoughts on this are simple: if you’re in business you need to be tweeting. Not any old crap, tweet with good quality content. It will build up your following, add more weight to your tweets, get you more SEO traction and exposure down the line. Like all SEO, it’s about quality content.