My Life in Advertising & Scientific Advertising by Claude Hopkins
Okay, this book is not going to win any awards for it’s zippy plotline and sexy dialogue, but anyone who has seen me speak will know that I highly recommend this book to everyone interested in Internet Marketing.
Hopkins was a genius in Direct Marketing, and this book combines not only his seminal work “Scientific Advertising” (where all the principles you need to be successful online are laid bare), but also his fascinating “My Life in Advertising”. Get it. Read it. Make more money.