My Life in Advertising & Scientific Advertising by Claude Hopkins

Okay, this book is not going to win any awards for it’s zippy plotline and sexy dialogue, but anyone who has seen me speak will know that I highly recommend this book to everyone interested in Internet Marketing.
Hopkins was a genius in Direct Marketing, and this book combines not only his seminal work “Scientific Advertising” (where all the principles you need to be successful online are laid bare), but also his fascinating “My Life in Advertising”. Get it. Read it. Make more money.

The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.
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