David Ogilvy's Guide to Selling the Aga Cooker
Okay, what’s this 1935 publication by a 24 year old guy got to do with internet marketing?
This is a work of pure genius from the man who became the “King of Madison Avenue” and is regarded as the most important figure in the history of marketing.
He didn’t even set up Ogilvy & Mather until he was 38 years old!
He’s the guy that bought out Drayton Bird in the 1980s when O&M wanted to get into the UK DM industry.
If he was still around, he’d be killing it on the internet.
Get yourself a nice hot drink, pull up a comfy chair and devour this masterwork. There are so many lessons in here for all of us.