Oct 14, 2009
Videos get ten times the CTR (proof)
here’s the hidden post for my subscribers that proves the figures in the email I sent on 14th October 2010:

Mark
The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.
October 14, 2010
Hello mark,
Interesting stats. Well done.
I also found it really interesting that the subject …… gobsmacking! got you your highest open rate, and ..Exciting News! the lowest. We’ve monitored the ‘subject title’ in our work and find that the more ‘gossipy’ the subject title, the better the open rate. Fickle people I know – or guilty?. The best one we had was ..’Just checking….” It must have made people ask, “….just checking what?”
tarrah
Gail