Meta Title & Meta Description: Golden Rules

[nonmember]
While not at all a comprehensive discussion on Meta Tags, below are some golden rules for the two most important meta tags, the Meta Description and the Meta Title.

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[ismember]
While not at all a comprehensive discussion on Meta Tags, below are some golden rules for the two most important meta tags, the Meta Description and the Meta Title.
Golden Rules for the Meta Title attribute.

1. No more than 65 characters long
2. Must include at least one keyword
3. It must make sense to the visitor
4. It should contain your branding

Golden Rules Of The Meta Description:

1. No more than 150 characters long
2. Must include at least one keyword, preferably two
3. Must not include any phone numbers – you lose the opportunity for your web page to pre-qualify leads if you do
4. It must make sense to the visitor
5. It should include a call to action< like "Click here"/li>

[/ismember]

Mark

The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.