Event Hire Takes off in the Summer

Despite is raining outside, the summer is actually here and also despite being in a recession (which has seen some of the markets I’m in drop by up to 70%!), we are still managing to find demand for services like fence hire, temporary fencing, heras fencing hire, skip hire, toilet hire, container hire, generator hire.
Interestingly, the marginal propensity to consume service like asbestos removal has dropped off a cliff.
My instinct is simply that people are holding on to as much cash as possible. Even though they know they need to get rid of dangerous substances like asbestos, they are thinking that it can wait until they feel a bit more flush. Plus, the construction industry is totally on it’s arse at the moment and that’s where a lot of big asbestos jobs used to come from. The reason for event industry not being down as much as other industries is because a lot of events were committed to during less financially challenging times. Not surprisingly, the car leasing industry is doing well at the moment (despite there hardly being any 09 reg plates on the road) simply because of the cashflow advantage it has over buying a car combined with the far tighter credit scoring from the loans companies.
Are we going to come out of this? The optimist in me says yes, but the realist says we’ve all got to think about different ways of monetising our businesses. Your specialsed knowledge can be converted into cash in many other ways other than simply selling a service to a customer at first point of contact. Remember, a customer buys off you when they are ready to buy, not when you’re ready to sell.

The founder of Attwood Digital, Mark is a digital marketing veteran having been working online since before the dotcom boom. He created the world's first online skip hire service in 2003, has created multiple online courses, lectured on digital marketing and even written a book on the subject. He is also an ICO advisor and crypto-enthusiast.
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