Using Video Marketing to Represent Your Brand
When it comes to video marketing, it’s horses for courses in terms of what level of quality is needed to represent you. One thing that is utterly clear is that if you are NOT using video to market your business, you WILL be left for dust.
One of our clients, Stephen Thompson, is the Managing Director of Brass and Traditional Sinks Ltd. We have recently rebuilt their website, Sinks.co.uk, to be fully-SEO friendly from the ground up and enable people to buy their sinks online anytime. A big part of the strategy is to use video to capture not just SEO territory but to also assist with Conversion Rate Optimisation.
One of the critical elements to all online marketing is to let your character be represented by what you do on screen. This is why we have created this video featuring Stephen himself to represent his brand. Notice the choice of music, the words used in the copy, the style of the camera work. None of these elements are left to chance.
More detailed information on how to really get leverage from your online video marketing will be found in our Members Area.
June 29, 2009
Fabulous video. I really like it and if and when I need a sink, I’ll come to you now. You come across really well Stephen. It’s a great job.