Internet Marketing Clinic June 09
I had a great time at my June Internet Marketing Clinic in a very sunny Manchester.
We had all sorts of people at this event, from Terry Edwards who owns a southport restaurant Casa Italia (amongst other businesses), to Steve Charlesworth and Martin Holling who run a travel agency that specialises in almerimar holidays and other dynamically generated package holidays to Spain, the Canaries and Disneyland Paris, to Wayne Connors who runs one of the UK’s biggest network cabling companies, ACCL Ltd., to Rachel Elnaugh herself – one of the UK’s most well-known female entrepreneurs, to Chris Peck – a specialist in acquisitions and formerly of British Agricultural Foods, to 19 year old Vicky – just starting out on her business and internet marketing journey with UK kitchen sinks specialist Sinks.co.uk.
The first day was the usual super-intensive brain blowing content I’ve been delivering since I started these clinics in October 08. I started with the question “What is Internet Marketing?” and then unveiled all the techniques I’ve been using to maximise traffic and conversions since 2003 over the next 8 hours.
Day two was completely different in that we took everyone’s online activities to pieces and reassembled them with low-cost, actionable plans to achieve maximum long term success in the shortest time possible. From keyword research, to reassembling web pages with on-page SEO, to getting under the hood of people’s adwords account to enhance their performance, to rewriting copy on the page to increase conversions at the same time as optimising them for long tail keywords.
I was ably assisted by my SEO cohort Steve Wild. Thanks guys for helping make it such a good weekend.
One part of the feedback we got was from people being surprised at how laid back the whole event was. We even took everyone out for dinner and drinks on the Friday night – it’s that kind of event! (I find a lot of the most useful marketing ideas come over a bottle of wine outside of the classroom).
If you want to book for my next Internet Marketing Clinic – click on the link to find out when it is.