Internet Marketing Expertise Since 1998

The Meaning of Colour in Marketing

Posted by Mark on Tuesday, 19th February, 2013 (Internet Marketing)

Colour makes a tremendous difference in all your marketing efforts. It’s no surprise that blue is the No. 1 favourite colour in the world when you consider how happy everyone is to look at a blue sky/blue sea, but what do the other colours mean? We thought we’d put together an infographic showing you some of the major colours and their meaning (we recently changed a red website to blue to measure the conversion rate increase. Blue won).

Which colour represents your brand best?

Which colour represents your brand best?

Embed This Image On Your Site (copy code below):

Want to learn internet marketing
Written by Mark

Mark Attwood is the founder of Attwood Digital and has been working online since 1998. He lives in Cheshire with his wife, 5 little kids and no pets (not counting the sea monkeys). He likes bad jokes, Dr Who and flying machines. You can follow Mark on and Twitter

See all posts by



4 Responses to “The Meaning of Colour in Marketing”

  1. avatar Bren says:

    Really interesting article – rethinks colour scheme

  2. avatar Martin says:

    So should my website be blue & Yellow (sun and Sky) like every other Travel Website? Have I been alternative and detrimental as usual?

  3. Thanks for sumarising/clarifying this – really helpful!

Leave a Reply