This is the trailer for the DVD of my lecture at Manchester Metropolitan University on Internet Marketing. The DVD is packed full of content on SEO (Search Engine Optimisation), PPC (Pay Per Click), Copywriting – a brain dump of lots of the techniques I have used over the years to generate more than £30 million […]
I had a blast filming some new, high quality Digital Marketing Training on Friday. More details soon. In the meantime, here are some stills from the studio… To get yourself up to speed, check out our online digital marketing training ground.
This is an infographic we produced for Motorclick, a company that specialises in used car sales in Stockport
I did a talk last night on the Power of Video Marketing at the Chartered Institute of Marketing event at the University of Westminster cinema, which is apparently the oldest cinema in London. On the way to the event, I had the idea of doing a little experiment to illustrate the power of a human […]
In the case study video, I show you exactly the process of outreaching in order to generate the two most important factors in off-page SEO and therefore the authority and rankings for your website: 1. Social Signals 2. Genuine, non-cheatable, Google-friendly, earned back-links Although this can be a laborious task, I was lucky enough during […]
I got asked to write a post on another blog recently on why I chose a .co.uk for Palhire.co.uk, as part of creating some content that might be useful for budding online entrepreneurs currently thinking about which domain is best for their business.
Back in 2005 I had a great idea to increase the effectiveness of my PPC campaigns. It was one of those lightbulb moments in the shower. You see, I had been running PPC for 18 months with great success due, mainly, to the low bid prices allowing us to make mistakes back then (what costs […]
Smarta.com consistently produce some of the best business e-books on the web. Get your free copy here.
I find myself drawing this on the flip chart almost every day, especially when I’m dealing with new clients. It is fundamental to understand how this works in internet marketing if you are to pull in more paying customers. I know I’m not going to win any art awards, but can you tell me what […]
It always gets me excited when something so simple, so cheap yet so effective works and works fast online.
This video case study is important for ANYONE that has a business online but especially if you serve customers locally because it is so easy to get rankings for your target keywords using video, it’s almost unbelievable.
In this 9.21mins video I show you how simply optimising your landing pages for your GREEN keywords can have a massive impact on your rankings, your web traffic and your sales. It’s really not rocket science…